4 Amazing Ways to Use Facebook to Promote Your Brand and Increase Sales

Facebook is a great social media platform for business, but it also has its drawbacks. If you want to maximize the benefits, you need to be strategic about how you use it. Here are 4 great ways to use Facebook to promote your brand and increase sales.
If you run a small business or own a marketing consultancy, you’ve undoubtedly heard about the “Facebook effect.” It’s when people share links to interesting articles on Facebook, and then… those readers are much more likely to purchase the products or services mentioned in those articles. There are many examples of how using this little-known social media channel can dramatically increase sales and profits.
4 Ways to Use Facebook to Promote Brands and Increase Sales
This is just a small sample of the almost endless possibilities for using Facebook to increase sales and build your brand.
Free Giveaways: Turn Facebook Fans into Customers For Life!
A lot of entrepreneurs and small business owners are familiar with the power of free giveaways. They’ve seen the positive effect they can have on brand awareness and traffic and sales. But there’s something else they’re missing out on: The power of a free giveaway is actually even greater when you have a contest associated with it. People are more likely to give away things for free when they feel like they’re getting something in return, and Facebook offers a way for businesses to give away stuff while building relationships. When you give a free item away as a “conditional” or “contingent” offer, people are much more likely to respond to you. This is especially true on Facebook. Why? Because people get a sense of value from you when you are giving them something for free. And the more value you give, the more the people will respond to you. Here’s an example: Let’s say you run a website about how to lose weight. You decide to do a free weight loss report for all of your readers. As a “conditional” or “contingent” offer, you tell your readers that they must give you their real name, their real email address and their real phone number in order to get the free report.
Facebook Fan Pages: How to Optimize Your Facebook Fan Page to Boost Sales and Promote Brand
All Facebook page administrators have access to Facebook Fan Page Insights. It lets you see your fans based on their age, gender, location, and interests. Your brand’s most passionate supporters can be identified here, and you can craft a message that resonates with them. There are a plethora of them, as you’ll see. Some of them are just about your fans, while others are about your brand, your business, your products, and your service offerings. In addition, if you wish, you can create your own group. In the event that you find it difficult to keep track of all of your fans’ comments, you can enable comment moderation. Using this feature, your fans can leave comments on your wall, which you can then either approve or reject. As a result of this, spam comments will not be a problem for your site.
Facebook Likes: How to Use Facebook Likes to Enhance the Profitability of Your Facebook Fan Page!
For the most part, this advice is to post content that is both educational and entertaining on your Facebook wall. A primary goal of social media marketing is to increase the number of people who “like” and “follow” your page on Facebook. For as long as you’re able to keep your audience engaged, you’ll grow your following and increase your business’s visibility! Make sure your Facebook status updates and comments are useful as well as entertaining if you want to succeed in this endeavor. Don’t write something just to get it out there. Make certain that each and every word you use has a specific meaning.As a business, you are utilizing the power of words to accomplish goals. If you’re not making an impact with your words, then you’re not making an impact at all. So, make sure that every post you make contributes in some way to your marketing efforts. Interacting with your fans on a regular basis is also important. Respond to their comments and questions. As a result, you will be able to keep the lines of communication open and strengthen your relationship with your customers. You’ll be able to make more money from them as a result of this. Asking for feedback is something you should not be afraid to do. Inquire about what your customers like and dislike about your ads. Your marketing will benefit greatly from this. Make no effort to clean up the mess on your wall…..

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Sam Amoo - Digital Marketing and Business

Sam Amoo is a global media company, focusing on business, investing, technology, entrepreneurship, leadership, and lifestyle.