Beginner’s Guide To Advertising Your Business On Facebook
Facebook has over 2.3 billion monthly active users. That means there is a good chance that some of your customers are on this network. If you are not using Facebook to promote your business, you are truly missing the boat. Facebook is cheap, easy to use, and very effective. I have just given you a fool-proof road-map to help you advertise your business on Facebook anywhere in the world. This article “Beginners’ Guide to Advertising Your Business on Facebook” provides you with useful tips on how to skyrocket your sales.
Facebook has become one of the best and most cost-effective ways for people in developed countries to find a new job or business. But what if you’re in a developing country where there is almost no competition? How can you make the most of this huge opportunity?
Well, first of all, you need to know that the competition is already very low because… The Best And The Brightest Are Already Working There! Look: If you’ve got an Internet connection, then it’s almost as if you have unlimited access to the entire world’s best and brightest.
If you are looking for a very cheap way to advertise your business on Facebook in Nigeria, then this is the exact guide for you. It is jam-packed with enough “must-know” information to get you off and running at full-tilt-boogie speed.
A Facebook business page is like having a second, more personal Facebook account. It gives you the opportunity to interact directly with your customers on a more personal basis than is possible through your personal profile. This is especially true if you use the optional features such as the “Fan of …” list, which allows you to identify and reach out to individuals who like your page but are not yet your fans.
The more you interact with your customers on a personal basis, the more they will respond to you and the stronger your relationship will become.
One of the best things about running a Facebook page is that it can help you to increase the size of your customer base. If you offer something of value, many people who like your page but are not yet your fans, will eventually become your fans. They’ll do this when they realize that you are providing them with valuable information. Many people think that the only way to get someone to like your page is to give them a bribe such as a discount or a free trial offer. That’s not true. If you provide genuine value, then people will like your page whether you offer a discount or not.
Remember James and how I told you to always respond to comments on your blog? It is just as important to do that with your Facebook page. If you don’t, you will be missing a great opportunity to establish a stronger bond with your customers.
Also, if you use the optional features such as the “Fan of …” list, you can identify and reach out to individuals who like your page but are not yet your fans. The more you interact with these individuals on a personal basis, the more they will respond to you and the stronger your relationship will become.
Doing this will not only increase your size of your customer base; it can also have a dramatic effect on the profitability of your business.Would you be willing to purchase this product or service if the price was right? Would you be willing to pay the full asking price? Would you be willing to pay two, three, or four times the current selling price? What is the one thing you could say or do that would make the majority of your customers snap up your offer with both hands? This is your “one-punch” sales appeal. Once you know what it is, write it down. Don’t think about it mentally. Write it down. If you can’t get it in words, get a friend to help you. Next, modify and improve it until it’s as good as you can make it.
Write down what you want to achieve. Do you want more customers? Do you want to sell more products? Do you want to make more money? Whatever it is, define it so you will be able to measure your success. By the way, the standard definition of a market is “everyone who is likely to buy what you are selling.” OK, now that you have identified your market, the next thing you need to do is to identify those people. This is called the “target market.” It’s the group of people who are most likely to buy your product or service. The easiest way to find out whom you should target is to do some research. Ask around and find out which groups of people would be the best buyers for your product or service.
Once you have identified your target market, it is time to identify you….
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