The Inspiring Journey of Daymond John: From Streetwear to Shark Tank

Sam Amoo
1 min readNov 7, 2023

John is an entrepreneur, investor, and TV personality who is best known as the founder and CEO of FUBU, a fashion brand that became a multimillion-dollar enterprise. He has also appeared as a judge on the hit TV show Shark Tank and is a sought-after speaker and consultant on entrepreneurship and business.

Daymond John’s Early Life and Career

John was born on February 23, 1969, in Brooklyn, New York. He grew up in Queens, where he started his first business selling pencils at the age of six. He went on to work at Red Lobster and as a courier for a clothing company before starting FUBU in 1992.


FUBU, which stands for “For Us By Us,” was a streetwear brand that focused on the urban market. John started the company with his friends Keith Perrin, J. Alexander Martin, and Carlton Brown. They sewed their own hats and T-shirts and sold them on the streets of New York City.

In 1993, John convinced LL Cool J to wear a FUBU hat in a Gap commercial, which helped to launch the …

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